diff --git a/roadmaps/seo/content/5xx--server-errors@07Kx4mgyI26CbQnd0te-I.md b/roadmaps/seo/content/5xx--server-errors@07Kx4mgyI26CbQnd0te-I.md deleted file mode 100644 index 10c6c042f..000000000 --- a/roadmaps/seo/content/5xx--server-errors@07Kx4mgyI26CbQnd0te-I.md +++ /dev/null @@ -1,3 +0,0 @@ -# 5xx & Server Errors - -A 5xx status code indicates a server-side error, meaning the problem is with the website's server rather than the request itself. Frequent 5xx errors during crawling can cause search engines to slow down or reduce how often they crawl a site, since it signals the server may be unreliable. \ No newline at end of file diff --git a/roadmaps/seo/content/ai-citation-referral-traffic@T7rsATMjOf6aCoTFCHDJ1.md b/roadmaps/seo/content/ai-citation-referral-traffic@T7rsATMjOf6aCoTFCHDJ1.md deleted file mode 100644 index a8e108ce8..000000000 --- a/roadmaps/seo/content/ai-citation-referral-traffic@T7rsATMjOf6aCoTFCHDJ1.md +++ /dev/null @@ -1,3 +0,0 @@ -# AI Citation Referral Traffic - -AI citation referral traffic is the actual website visits and conversions that come from someone clicking through a link inside an AI-generated answer. Tracking it connects AI visibility efforts to measurable business outcomes, rather than stopping at mention or citation counts alone. \ No newline at end of file diff --git a/roadmaps/seo/content/ai-tools-for-content@uP6jREjhcYMgx-MTMaVt1.md b/roadmaps/seo/content/ai-tools-for-content@uP6jREjhcYMgx-MTMaVt1.md deleted file mode 100644 index 37e5532ca..000000000 --- a/roadmaps/seo/content/ai-tools-for-content@uP6jREjhcYMgx-MTMaVt1.md +++ /dev/null @@ -1,3 +0,0 @@ -# AI Tools for Content - -AI tools for content are software platforms that analyze top-ranking content for a given topic and suggest what a piece of writing is missing, such as related subtopics, terms, or depth of coverage. \ No newline at end of file diff --git a/roadmaps/seo/content/answer-engines@k8K7c-FNG-vcS_Zsh90nQ.md b/roadmaps/seo/content/answer-engines@k8K7c-FNG-vcS_Zsh90nQ.md deleted file mode 100644 index 3fac8980a..000000000 --- a/roadmaps/seo/content/answer-engines@k8K7c-FNG-vcS_Zsh90nQ.md +++ /dev/null @@ -1,3 +0,0 @@ -# Answer Engines - -Answer engines are search tools built to give a direct answer to a question rather than a list of links to click through. Perplexity is a well known example, retrieving information from the web and presenting a synthesized answer with citations. Being included as a cited source in an answer engine depends on how easily a system can retrieve and trust your content. \ No newline at end of file diff --git a/roadmaps/seo/content/api--feed-access@EAqO19n_YXdOx0XMw0zw7.md b/roadmaps/seo/content/api--feed-access@EAqO19n_YXdOx0XMw0zw7.md deleted file mode 100644 index 3a78b6f7c..000000000 --- a/roadmaps/seo/content/api--feed-access@EAqO19n_YXdOx0XMw0zw7.md +++ /dev/null @@ -1,3 +0,0 @@ -# API & Feed Access - -Some AI platforms and services pull data directly through structured feeds or APIs, rather than crawling a page the way a browser would. This node covers making sure that data is accessible through those channels too, since a site can be technically well optimized for crawling and still be invisible to a system that expects a feed instead. \ No newline at end of file diff --git a/roadmaps/seo/content/authors--brands@WX8UJ5DBPohLvkAID4C2d.md b/roadmaps/seo/content/authors--brands@WX8UJ5DBPohLvkAID4C2d.md deleted file mode 100644 index 57e66f2ef..000000000 --- a/roadmaps/seo/content/authors--brands@WX8UJ5DBPohLvkAID4C2d.md +++ /dev/null @@ -1,3 +0,0 @@ -# Authors & Brands - -This refers to schema and structured data specifically identifying the author of a piece of content or the brand behind a product or business. Clearly marking authorship and brand ownership supports both credibility signals and entity recognition across the web. \ No newline at end of file diff --git a/roadmaps/seo/content/branded-vs-non-branded@QqdwMyZGFG9FMs38iAThJ.md b/roadmaps/seo/content/branded-vs-non-branded@QqdwMyZGFG9FMs38iAThJ.md deleted file mode 100644 index 7c36f1370..000000000 --- a/roadmaps/seo/content/branded-vs-non-branded@QqdwMyZGFG9FMs38iAThJ.md +++ /dev/null @@ -1,3 +0,0 @@ -# Branded vs Non-Branded - -Branded queries are searches that include a company's name, such as "Nike running shoes," while non-branded queries are generic searches without it, such as "best running shoes." Tracking the split between the two shows whether traffic is coming mostly from people who already know the brand or from people discovering it for the first time. \ No newline at end of file diff --git a/roadmaps/seo/content/canonicalization@DajReU0-DBUgYY0pCQsDL.md b/roadmaps/seo/content/canonicalization@DajReU0-DBUgYY0pCQsDL.md deleted file mode 100644 index 1b6026acb..000000000 --- a/roadmaps/seo/content/canonicalization@DajReU0-DBUgYY0pCQsDL.md +++ /dev/null @@ -1,3 +0,0 @@ -# Canonicalization - -Canonicalization is the process of telling search engines which URL is the official version of a page when the same content is reachable through more than one URL, such as with or without a tracking parameter. Without this, a search engine might treat duplicate versions of a page as separate, unrelated pages and split ranking signals between them. \ No newline at end of file diff --git a/roadmaps/seo/content/citation-flow@k_3-hC4Wh4dih0AZRv4kJ.md b/roadmaps/seo/content/citation-flow@k_3-hC4Wh4dih0AZRv4kJ.md deleted file mode 100644 index 11338ce77..000000000 --- a/roadmaps/seo/content/citation-flow@k_3-hC4Wh4dih0AZRv4kJ.md +++ /dev/null @@ -1,3 +0,0 @@ -# Citation Flow - -Citation Flow is a metric from Majestic that estimates the raw link popularity of a website, based on how many sites link to it regardless of their quality. It is typically compared alongside Trust Flow, since a large gap between the two can indicate a site has many low-quality links. \ No newline at end of file diff --git a/roadmaps/seo/content/content-consolidation@IIic3zZccZgk_DHliJZ1n.md b/roadmaps/seo/content/content-consolidation@IIic3zZccZgk_DHliJZ1n.md deleted file mode 100644 index b0382befa..000000000 --- a/roadmaps/seo/content/content-consolidation@IIic3zZccZgk_DHliJZ1n.md +++ /dev/null @@ -1,3 +0,0 @@ -# Content Consolidation - -Content consolidation is the practice of merging multiple overlapping or duplicate pages into a single, stronger page. It is the typical fix for both duplicate content and content decay, combining fragmented authority and traffic into one comprehensive resource instead of several weak, competing ones. \ No newline at end of file diff --git a/roadmaps/seo/content/crawl-budget@HyHeVY2JLg9jGedL53baF.md b/roadmaps/seo/content/crawl-budget@HyHeVY2JLg9jGedL53baF.md deleted file mode 100644 index a2498ef25..000000000 --- a/roadmaps/seo/content/crawl-budget@HyHeVY2JLg9jGedL53baF.md +++ /dev/null @@ -1,3 +0,0 @@ -# Crawl Budget - -Crawl budget is the amount of crawling capacity a search engine allocates to a given website within a certain time period. Large or poorly structured sites can burn through crawl budget on unimportant pages, leaving important pages crawled less often or not at all. Managing crawl budget mostly means removing waste, such as duplicate URLs or low-value pages, so crawlers spend their time on pages that matter. \ No newline at end of file diff --git a/roadmaps/seo/content/crawling--indexing@xTU1zxxpefjIaU901IyP0.md b/roadmaps/seo/content/crawling--indexing@xTU1zxxpefjIaU901IyP0.md deleted file mode 100644 index f68635bcf..000000000 --- a/roadmaps/seo/content/crawling--indexing@xTU1zxxpefjIaU901IyP0.md +++ /dev/null @@ -1,3 +0,0 @@ -# Crawling & Indexing - -Crawling is the process of a bot visiting pages on a website to read their content. Indexing is what happens after crawling, when a search engine stores and organizes that content so it can be retrieved later for relevant searches. A page can be crawled without being indexed, for example if it is judged low quality or duplicate. \ No newline at end of file diff --git a/roadmaps/seo/content/e-e-a-t@jeO2Xq-UVqxAXo-JYNd9X.md b/roadmaps/seo/content/e-e-a-t@jeO2Xq-UVqxAXo-JYNd9X.md deleted file mode 100644 index bdc17b6c3..000000000 --- a/roadmaps/seo/content/e-e-a-t@jeO2Xq-UVqxAXo-JYNd9X.md +++ /dev/null @@ -1,3 +0,0 @@ -# E-E-A-T - -E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework Google uses to judge the quality and credibility of content and its creator, rather than a direct, measurable ranking factor. AI systems increasingly use similar signals when deciding which sources to trust and cite. \ No newline at end of file diff --git a/roadmaps/seo/content/entity-schema-markup@QnPVD19vPlOe2oDAPJBs0.md b/roadmaps/seo/content/entity-schema-markup@QnPVD19vPlOe2oDAPJBs0.md deleted file mode 100644 index ff402d167..000000000 --- a/roadmaps/seo/content/entity-schema-markup@QnPVD19vPlOe2oDAPJBs0.md +++ /dev/null @@ -1,3 +0,0 @@ -# Entity Schema Markup - -Entity schema markup is code added to a web page that explicitly tells search engines and AI systems what specific entity a piece of content refers to, such as declaring that a page is about a particular organization, person, or product. It removes the need for a system to guess, stating the entity information directly in a structured format. \ No newline at end of file diff --git a/roadmaps/seo/content/featured-snippets@SNuAwAEhzUY9HAHBiL84U.md b/roadmaps/seo/content/featured-snippets@SNuAwAEhzUY9HAHBiL84U.md deleted file mode 100644 index 62c64b00b..000000000 --- a/roadmaps/seo/content/featured-snippets@SNuAwAEhzUY9HAHBiL84U.md +++ /dev/null @@ -1,3 +0,0 @@ -# Featured Snippets - -A featured snippet is a highlighted answer box that sometimes appears at the very top of Google's search results, pulled directly from a page further down the results list. Winning a featured snippet often means writing a clear, direct answer near the top of a page in a format, like a short paragraph or list, that Google can extract cleanly. \ No newline at end of file diff --git a/roadmaps/seo/content/geo--seo-testing@0TQQ6I0F1uqmBUbc0d1LB.md b/roadmaps/seo/content/geo--seo-testing@0TQQ6I0F1uqmBUbc0d1LB.md deleted file mode 100644 index f30e1a696..000000000 --- a/roadmaps/seo/content/geo--seo-testing@0TQQ6I0F1uqmBUbc0d1LB.md +++ /dev/null @@ -1,3 +0,0 @@ -# GEO & SEO Testing - -This is the practice of running structured experiments to check whether a change actually improved visibility, rather than assuming it did. It includes testing content or schema changes, comparing AI-generated answers before and after a change, and benchmarking performance against competitors. \ No newline at end of file diff --git a/roadmaps/seo/content/good-links-vs-bad-links@ztv9uPqA0G-SFr1g-_jBm.md b/roadmaps/seo/content/good-links-vs-bad-links@ztv9uPqA0G-SFr1g-_jBm.md deleted file mode 100644 index 5bbb5c002..000000000 --- a/roadmaps/seo/content/good-links-vs-bad-links@ztv9uPqA0G-SFr1g-_jBm.md +++ /dev/null @@ -1,3 +0,0 @@ -# Good Links vs Bad Links - -This is the distinction between links that genuinely help a website, such as relevant, editorially earned links from credible sites, and links that can actively harm it, such as spammy, paid, or manipulative links. Search engines can apply penalties for patterns of manipulative link building, making this distinction important to manage deliberately. \ No newline at end of file diff --git a/roadmaps/seo/content/google-analytics@N1NojTD0D3dNlayucPYdz.md b/roadmaps/seo/content/google-analytics@N1NojTD0D3dNlayucPYdz.md deleted file mode 100644 index 6ef3c0c35..000000000 --- a/roadmaps/seo/content/google-analytics@N1NojTD0D3dNlayucPYdz.md +++ /dev/null @@ -1,3 +0,0 @@ -# Google Analytics - -Google Analytics is a free web analytics platform that tracks website traffic, including where visitors come from, which pages they view, and whether they complete meaningful actions like purchases or sign-ups. \ No newline at end of file diff --git a/roadmaps/seo/content/google-extended@u7LcT0Gbzc92r9H3MrkrE.md b/roadmaps/seo/content/google-extended@u7LcT0Gbzc92r9H3MrkrE.md deleted file mode 100644 index de15696de..000000000 --- a/roadmaps/seo/content/google-extended@u7LcT0Gbzc92r9H3MrkrE.md +++ /dev/null @@ -1,3 +0,0 @@ -# Google-Extended - -Google-Extended is a specific crawler control that lets a website choose whether Google can use its content to train Gemini and improve AI features like AI Overviews, separately from whether the site allows normal Googlebot crawling for search. Blocking it does not affect a site's regular search rankings, but can affect its visibility inside Google's AI-generated answers. \ No newline at end of file diff --git a/roadmaps/seo/content/google-keyword-planner@8sGKm8N4zZr4hAR-IK7L6.md b/roadmaps/seo/content/google-keyword-planner@8sGKm8N4zZr4hAR-IK7L6.md deleted file mode 100644 index 30d791e2e..000000000 --- a/roadmaps/seo/content/google-keyword-planner@8sGKm8N4zZr4hAR-IK7L6.md +++ /dev/null @@ -1,3 +0,0 @@ -# Google Keyword Planner - -Google Keyword Planner is a free tool, originally built for Google Ads, that shows search volume estimates and keyword suggestions based on Google's own search data. It is often used as a baseline data source alongside paid third-party keyword tools. \ No newline at end of file diff --git a/roadmaps/seo/content/how-agents-brows@-Rb6WSy_M2TWgqqqIYKlg.md b/roadmaps/seo/content/how-agents-browse@-Rb6WSy_M2TWgqqqIYKlg.md similarity index 100% rename from roadmaps/seo/content/how-agents-brows@-Rb6WSy_M2TWgqqqIYKlg.md rename to roadmaps/seo/content/how-agents-browse@-Rb6WSy_M2TWgqqqIYKlg.md diff --git a/roadmaps/seo/content/how-ai-is-changing-seo@3X0R92JbjN66pzS5T8s4o.md b/roadmaps/seo/content/how-ai-is-changing-seo@3X0R92JbjN66pzS5T8s4o.md deleted file mode 100644 index 3bbaba36f..000000000 --- a/roadmaps/seo/content/how-ai-is-changing-seo@3X0R92JbjN66pzS5T8s4o.md +++ /dev/null @@ -1,3 +0,0 @@ -# How AI is Changing SEO - -AI systems are changing how people find information, moving some search behavior away from typing keywords into a search bar and toward asking questions directly to a chat interface. This shift means content now needs to work for two audiences: traditional search crawlers and AI systems that retrieve and summarize information. The technical mechanics behind this shift, such as how AI models process and retrieve text, are covered in more depth in the AI Engineer roadmap. \ No newline at end of file diff --git a/roadmaps/seo/content/impressions-clicks--ctr@C4S9r5qswLomo4rK438yH.md b/roadmaps/seo/content/impressions-clicks--ctr@C4S9r5qswLomo4rK438yH.md deleted file mode 100644 index 391f8ab6b..000000000 --- a/roadmaps/seo/content/impressions-clicks--ctr@C4S9r5qswLomo4rK438yH.md +++ /dev/null @@ -1,3 +0,0 @@ -# Impressions, Clicks & CTR - -Impressions are how often a page appears in search results for a query, whether or not anyone clicks it. Clicks are how many people actually click through. CTR, or click-through rate, is the percentage of impressions that turn into clicks, and a low CTR relative to ranking position can signal that a title or description is not compelling enough. \ No newline at end of file diff --git a/roadmaps/seo/content/local-search@JagmGhAgN1ec_VNNmZX2b.md b/roadmaps/seo/content/local-search@JagmGhAgN1ec_VNNmZX2b.md deleted file mode 100644 index 2e45a7301..000000000 --- a/roadmaps/seo/content/local-search@JagmGhAgN1ec_VNNmZX2b.md +++ /dev/null @@ -1,3 +0,0 @@ -# Local Search - -Local search covers the baseline setup required to appear in local search results, before rankings can meaningfully improve. This includes claiming and completing a Google Business Profile, keeping business details consistent everywhere they appear, gathering citations from other sites, and building dedicated pages for each location or service area served. \ No newline at end of file diff --git a/roadmaps/seo/content/microsoft-clarity@8VCaIubOffkDKjua7rNT8.md b/roadmaps/seo/content/microsoft-clarity@8VCaIubOffkDKjua7rNT8.md deleted file mode 100644 index 91de3936a..000000000 --- a/roadmaps/seo/content/microsoft-clarity@8VCaIubOffkDKjua7rNT8.md +++ /dev/null @@ -1,3 +0,0 @@ -# Microsoft Clarity - -Microsoft Clarity is a free analytics tool that provides heatmaps and session recordings, showing how visitors actually move through and interact with a page, rather than just reporting traffic numbers. \ No newline at end of file diff --git a/roadmaps/seo/content/moz-keyword-explorer@wF4vQ6rSNLaKSlwzhLu8x.md b/roadmaps/seo/content/moz-keyword-explorer@wF4vQ6rSNLaKSlwzhLu8x.md deleted file mode 100644 index ba6e0f2d8..000000000 --- a/roadmaps/seo/content/moz-keyword-explorer@wF4vQ6rSNLaKSlwzhLu8x.md +++ /dev/null @@ -1,3 +0,0 @@ -# Moz Keyword Explorer - -Moz Keyword Explorer is a keyword research tool that shows search volume, difficulty, and related keyword suggestions. It is part of the broader Moz platform, which also produces the Domain Authority and Page Authority metrics. \ No newline at end of file diff --git a/roadmaps/seo/content/otterlyai@2osiMJHPrm4zk_5rdLaGk.md b/roadmaps/seo/content/otterly@2osiMJHPrm4zk_5rdLaGk.md similarity index 100% rename from roadmaps/seo/content/otterlyai@2osiMJHPrm4zk_5rdLaGk.md rename to roadmaps/seo/content/otterly@2osiMJHPrm4zk_5rdLaGk.md diff --git a/roadmaps/seo/content/outsourcing-vs-diy@zoxmVRwdoKc0nIg0t_VXw.md b/roadmaps/seo/content/outsourcing-vs-diy@zoxmVRwdoKc0nIg0t_VXw.md deleted file mode 100644 index 45c1887f7..000000000 --- a/roadmaps/seo/content/outsourcing-vs-diy@zoxmVRwdoKc0nIg0t_VXw.md +++ /dev/null @@ -1,3 +0,0 @@ -# Outsourcing vs DIY - -This is the decision between handling SEO, GEO, and AEO work in-house or hiring an agency, consultant, or freelancer to do it. Outsourcing brings in specialized expertise and saves internal time, but costs more and depends on finding a trustworthy provider. Doing it in-house keeps control and institutional knowledge inside the team, but requires training and ongoing time investment. \ No newline at end of file diff --git a/roadmaps/seo/content/peecai@WXVTvnH4sTTJOmhrX-0mO.md b/roadmaps/seo/content/peec@WXVTvnH4sTTJOmhrX-0mO.md similarity index 100% rename from roadmaps/seo/content/peecai@WXVTvnH4sTTJOmhrX-0mO.md rename to roadmaps/seo/content/peec@WXVTvnH4sTTJOmhrX-0mO.md diff --git a/roadmaps/seo/content/position--share-of-search@LY-W-QNZ7KYjQNY793t6K.md b/roadmaps/seo/content/position--share-of-search@LY-W-QNZ7KYjQNY793t6K.md deleted file mode 100644 index 101b2d985..000000000 --- a/roadmaps/seo/content/position--share-of-search@LY-W-QNZ7KYjQNY793t6K.md +++ /dev/null @@ -1,3 +0,0 @@ -# Position & Share of Search - -Average position is where a page typically ranks for a given query. Share of search measures what percentage of all search interest in a category or topic a brand is actually capturing, which gives a broader view of visibility than tracking individual keyword rankings alone. \ No newline at end of file diff --git a/roadmaps/seo/content/query--topic-coverage@S8AGCGP9rh-NvgfVhqP9z.md b/roadmaps/seo/content/query--topic-coverage@S8AGCGP9rh-NvgfVhqP9z.md deleted file mode 100644 index b6856b45b..000000000 --- a/roadmaps/seo/content/query--topic-coverage@S8AGCGP9rh-NvgfVhqP9z.md +++ /dev/null @@ -1,3 +0,0 @@ -# Query & Topic Coverage - -Query coverage is how many relevant search queries a site actually appears for, out of all the queries related to its topic. Topic coverage looks at this at a broader level, checking whether a site comprehensively addresses a subject or only touches a small part of it. \ No newline at end of file diff --git a/roadmaps/seo/content/quora@oKEnhcC4CJhqUa-ewnsQ4.md b/roadmaps/seo/content/quora@oKEnhcC4CJhqUa-ewnsQ4.md deleted file mode 100644 index 564fdacc2..000000000 --- a/roadmaps/seo/content/quora@oKEnhcC4CJhqUa-ewnsQ4.md +++ /dev/null @@ -1,3 +0,0 @@ -# Quora - -Quora is a question-and-answer platform where users ask questions and receive answers from other users, often including people with direct expertise or experience. It functions as another source of genuine, real-world questions and answers that search and AI systems can draw on. \ No newline at end of file diff --git a/roadmaps/seo/content/reddit@Q9-I-jLSh9tp205SpiDgS.md b/roadmaps/seo/content/reddit@Q9-I-jLSh9tp205SpiDgS.md deleted file mode 100644 index 6007c18fc..000000000 --- a/roadmaps/seo/content/reddit@Q9-I-jLSh9tp205SpiDgS.md +++ /dev/null @@ -1,3 +0,0 @@ -# Reddit - -Reddit is a large online community platform organized into topic-specific forums, where people ask questions and discuss subjects candidly. It has become an increasingly important source that both traditional search engines and AI systems pull from when forming answers to real-world questions. \ No newline at end of file diff --git a/roadmaps/seo/content/rendering--javascript-seo@zKIAdANIV-wVCHLrGydBz.md b/roadmaps/seo/content/rendering--javascript-seo@zKIAdANIV-wVCHLrGydBz.md deleted file mode 100644 index 9f279f117..000000000 --- a/roadmaps/seo/content/rendering--javascript-seo@zKIAdANIV-wVCHLrGydBz.md +++ /dev/null @@ -1,3 +0,0 @@ -# Rendering & JavaScript SEO - -Some websites build their content using JavaScript that runs in the browser, instead of sending fully formed HTML. If a crawler cannot execute that JavaScript properly, it may see a blank or incomplete page instead of the finished content. This node covers making sure what a crawler receives actually matches what a real visitor sees. \ No newline at end of file diff --git a/roadmaps/seo/content/things-to-do-listings@FlVQRYC2Hz1DS3ZaG3bC-.md b/roadmaps/seo/content/things-to-do-listings@FlVQRYC2Hz1DS3ZaG3bC-.md deleted file mode 100644 index 833304991..000000000 --- a/roadmaps/seo/content/things-to-do-listings@FlVQRYC2Hz1DS3ZaG3bC-.md +++ /dev/null @@ -1,3 +0,0 @@ -# Things to Do Listings - -Things to Do listings are a search feature showing recommended activities and attractions for a location, often used for travel and tourism related searches. They pull from structured data and various content sources to populate a scrollable list of options. \ No newline at end of file diff --git a/roadmaps/seo/content/website-architecture@Ho5HGnILJCvSD_j1RRkJb.md b/roadmaps/seo/content/website-architecture@Ho5HGnILJCvSD_j1RRkJb.md deleted file mode 100644 index f39732969..000000000 --- a/roadmaps/seo/content/website-architecture@Ho5HGnILJCvSD_j1RRkJb.md +++ /dev/null @@ -1,3 +0,0 @@ -# Website Architecture - -Website architecture is how a site's pages are organized and connected to each other, forming a structure that both users and crawlers use to navigate and understand the site. It covers folder and URL structure, how deep pages sit within the hierarchy, internal linking between pages, whether content is written in a way machines can parse, and the files that guide crawlers on where to go and what to avoid. \ No newline at end of file